The Eurostars Roma Aeterna, one of the most moderns hotels in Italy Rome, born in the summer of 2010, occupies the historical building that was once the headquarters of the Serono Pharmaceutical Company, which has been totally refurbished to convert it into a hotel of high standing with 144 guest rooms and several meeting rooms. The result of our Boutique Hotels Rome renovation work is a spectacular building combining the industrial architecture of the beginning of the Novecento period with the most innovative trends in interior design. The classical, straight lines of the façade become mischievous inside to surprise us with revolutionary curves, forms and materials. The spectacular nature of the new building is the hallmark of what our guests will find in the Eurostars Roma Aeterna, one of the most innovative boutique hotels Rome: modernity, technology, elegance and exciting new forms. Possibly one of the greatest attractions of the Eurostars Roma Aeterna is our capacity for holding large and small corporate events. The glass-roofed, Roma Æterna Convention Centre is already the talk of the town.